Everything You Need to Know About the Sabse Pehle Life Insurance Campaign


6 min read

‘Sabse Pehla Life Insurance’ is a campaign launched by Life Insurance Council of India to inform the public about the importance of insuring life. Let us talk about the significance of this campaign in this post.

After the Association of Mutual Fund in India (AMFI) launched the ‘Mutual Fund Sahi Hai Campaign’ across the country, the Life Insurance Council of India launched the campaign of ‘Sabse Pehla Life Insurance’ on December 4th, 2019. The campaign was initiated to motivate people about the significance of life insurance and to cover them with suitable life cover. Let us understand the campaign – life insurance sabse pehle in detail now.

What is Sabse Pehla Life Insurance Campaign?

The penetration of term life insurance coverage in the country is among the lowest as compared to other nations globally. The general perception about Life Insurance in India is that people should buy life insurance to evade tax, while it doesn’t give any importance to the life insurance needs of the country.

To change this thinking among Indians and to encourage more and more people about the need for insurance coverage, the Council of Life Insurance in India came up with this influential campaign in association with 24 other Indian life insurance companies. The campaign received far reaching awareness among people about life insurance policies in the country.

This campaign spread across the country via various means of social and digital media promotion in different Indian languages and aims to reach every household to gain wide reach.

Read More: How to get loan against life insurance policy?

Objective of launching Sabse Pehla Campaign

The Objective include:

  • To make people aware about the importance of term life insurance policies among Indians
  • To make term life insurance handy and easy to buy by the making terms and conditions simple and clear
  • The campaign aims to make the process of buying term life insurance simple
  • To emphasize on the importance of term life insurance  as a financial protection and not as a tax saving tool

Why is it important to buy Life Insurance?

Term life insurance is a contract between an insurer and a policyholder wherein the insurer agrees to pay a certain pre-fixed amount to the nominee of the insured in the event of policyholder’s death. In exchange the policyholder pays a certain premium to the insurance company.

Visual Stories by Mahindra Paybima

It is important to have term life insurance coverage because it allows financial security to the insured and his/her family members. Not only the insured gets the security of life coverage, but the individual can also receive maturity benefit if he/she outlives the policy tenure. Further, life insurance policy offers mental peace to the insured and his/her family.

Benefits of having Life Insurance Policy

Below are the key benefits of having a term life insurance policy coverage:

  • Term life insurance allow the policyholder to prepare for life’s milestones and achieve them without making a hole in your pocket
  • It support you throughout the education of your children as well as your retirement
  • It allow the insured to develop the habit of saving by investing a certain amount on regular basis to accumulate a corpus
  • Term life insurance plans allow the insured to avail loan against the accumulated corpus to meet any crisis situation
  • Further, term life insurance policies allow the policyholder the benefit of tax deduction on the premium paid under section 80C and 10(10D) of Income Tax Act 1961

Best Term Insurance Companies 2023

What are the Different Types of Life Insurance Policies Available?

There are several life Insurance products available that can be availed by policyholders. These include typical term plans which only offer death benefit as well as the other plans offering both life cover as well as investment options. Here are some options of life insurance as mentioned below:

1. Term InsuranceAs mentioned above, term insurance is the most basic plan of life insurance. Here the nominee of the insured gets sum assured as death benefit in the event of the demise of the policyholder. However, if the insured outlives the term plan, the policyholder pays no maturity at the end of the plan.

2. Whole Life Insurance Whole life insurance policies stay active as long as the policyholder stays alive and keeps paying the premium amount.  In return, the nominee of the insured receives a death benefit along with an applicable bonus upon the death of the policyholder. This policy suits those who want to leave a legacy for their children.

3. Child Life Insurance – A Child Life Insurance  plan is a combination of investment and insurance policy that protects the needs and requirements of a child throughout life. Starting from education to career and marriage, everything is taken care of by a child insurance plan.

4. Endowment Plans – Endowment or traditional life insurance plan, as it is commonly known, offers a combination of life coverage along with investment opportunities. Here, the insured receives maturity benefit if the person outlives the term of the policy.

5. Pension PlanPension plans ensure a peaceful retired life to the insured. These plans help the policyholder to accumulate corpus for his/her life after retirement when you do not have a regular income coming your way every month. Depending on the plan, a pension policy might provide a vesting benefit to the policyholder

6. ULIP – Unit Linked Pension Plan  – ULIPs are such plans which combine both insurance and investment products together within one package. Here, a portion of the money invested is used for life insurance, while the rest is invested in various lucrative investment policies.

7. Money-Back Plan – A money back plan allows the policyholder to receive a small portion of the sum assured as payout on a regular basis. This plan allow an individual to access cash while you are investing on a particular plan

8. Investment Plan – By investing a small portion of money in investment plans regularly a policyholder can save enough under a plan. The savings can be done by paying quarterly, monthly payment etc. Further, the insured receives the benefit of insurance along with the investment plan.


When planning your financial future, a life insurance policy is the first thing to consider, which is nicely  described in the ‘Sabse Pehla Life Insurance’ advertisement.  Life insurance is a financial tool that safeguard the interest of policyholders and their family who mean the world to them. Every individual wants to secure the future of their loved ones. And if you are planning the same, gifting or purchasing life insurance is the best thing you can do for them.

Also read:

Found this post informational?

Browse Mahindra Paybima Blogs to read interesting posts related to Health Insurance, Car Insurance, Bike Insurance, Term Life Insurance, and Investment section. You can visit Mahindra Paybima to Buy Insurance Online.

Also, check out the Mahindra Paybima’s Guide and Glossary section –


View this post on Instagram


A post shared by paybima (@paybima)

FAQs on Sabse Pehle Life Insurance Campaign

What is 'Sabse Pehle Life Insurance'?

The 'Sabse Pehle Life Insurance' tagline means that life insurance should be the very first thing that an individual should include in his/her financial portfolio. It motivates people to make insurance a part of their life not just for tax saving, but for meeting future financial needs. 

What is the Motive behind the 'Sabse Pehle Life Insurance' campaign?

The motive of initiating the 'Sabse Pehle Life Insurance' campaign is to encourage the Indian households to choose suitable life insurance cover as a fundamental requirement in their lives.

What are the two types of life insurance?

The two key categories of life insurance include term plan and permanent/whole life insurance plan. Term life insurance generally lasts for 10 to 30 years, while permanent life insurance lasts your entire lifetime.

Which is the Sabse Pehle Life Insurance company?

Life Insurance Corporation of India (LIC) of India is the Sabse Pehle Life Insurance company in the country.

What are the top life insurance companies in India?

Top life insurance companies in India include:

HDFC Standard Life Insurance Co Ltd
Life Insurance Corporation of India
ICICI Prudential Life Insurance Co Ltd.
Bajaj Allianz Life Insurance Co Ltd
Max New York Life Insurance Co Ltd.
SBI Life Insurance Co Ltd
Reliance Life Insurance Co Ltd

Other Term Insurance Products

Dec 27, 2022
Author Bio
Author Image

PayBima Team
PayBima is an Indian insurance aggregator on a mission to make insurance simple for people. PayBima is the Digital arm of the already established and trusted Mahindra Insurance Brokers Ltd., a reputed name in the insurance broking industry with 17 years of experience. PayBima promises you the easy-to-access online platform to buy insurance policies, and also extend their unrelented assistance with all your policy related queries and services.

Related Blogs

Would love to hear from you

Share your candid feedback. Your email address won’t be published, we promise!

All fields are required

Find your suitable insurance plan

Speak to our advisor

Latest Posts

Mahindra Insurance Brokers Limited (A Mahindra Group Company) - Unit-202, A-Wing, 2nd Floor, Amiti Building, Agastya Corporate Park, Kamani Junction, LBS Marg, Kurla West, Mumbai - 400070. Tel: +91 22 66423800

Licenced by IRDAI License No. 261; License Validity : 17-05-2025; Category : Composite Broker; CIN : U65990MH1987PLCO42609 Member of Insurance Brokers Association of India (IBAI).

Insurance is the subject matter of solicitation.

For a seamless experience, use the latest version of Chrome/Firefox/Internet Explorer.

Copyright © 2024 Mahindra Insurance Brokers. All Right Reserved.

Get A Call Back
Get A Call Back