ICICI Prudential Life Insurance Insurance Company

Prudential Corporation Holdings Limited and ICICI Bank Limited have a joint venture in the name ICICI Prudential Life Insurance. It was established in 2001. The company was listed on both NSE and BSE and became the first of its kind. 

The company focuses on customer-centric life insurance products. Read on to have a detailed understanding of ICICI Prudential Life Insurance and its various products. 

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Highlights Highlights of ICICI Prudential Life Insurance

Claim settlement ratio: 99.3% (FY 2024-25)
9.17 crores lives have been covered by March 2025
Flat 15% discount on term insurance for women
Top Life Insurance Plans by ICICI Prudential

Compare Top Health Plans from ICICI Prudential Life Insurance from ICICI Prudential Life Insurance

Here are three popular life insurance plans by ICICI Prudential Life Insurance for comparison:

ICICI Pru iProtect Smart Plus
ICICI Pru Protect N Gain
ICICI Pru Signature Assure
ICICI Pru GIFT Pro
Features
Life Insurance
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Tax Benefits
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Guaranteed Income
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Critical Illness Riders
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Investment
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Features
Life Insurance
Tax Benefits
Guaranteed Income
Critical Illness Riders
Investment

Awards and accolades won by Insurance Company {Variable}

Life Insurance Companies 1

Life Insurance Companies 2

Awards and Accolades Won By Generali Central Insurance

ICICI Prudential Life Insurance has been serving its customers in advanced ways. Some of the awards and accolades won by ICICI Prudential Life Insurance as tokens ot rewardare:

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The company was awarded as ‘Best Digital Insurance Platform’ by ETBFSI FINNEXT Awards 2025. 

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‘Product Excellence of the Year – ICICI Pru Wish’ was also won by ICICI Prudential Life Insurance at the ETBFSI ETBFSI FINNEXT Awards 2025. 

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At World Fintech Awards 2024, it was awarded ‘Digital Transformation Leadership in Insurance Services' 

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‘Outstanding AI-Powered Business Transformation’ was awarded to ICICI Prudential Life Insurance at the 4th Edition Bharat BFSI Leadership Summit & Awards 2025 

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‘Best Claims Management-Insurance' was won by the company in 2024 at ETBFSI Exceller Awards 2024. 

Key Highlights of ICICI Prudential Life Insurance

Features

Details

Claim Settlement Ratio

99.3%

Customer Support

Dedicated Relationship Manager

Online Discounts

Exciting deals on online purchases

Benefits paid

₹46,182 crores by March 2025

Features of ICICI Prudential Life Insurance

Features

Meaning

Life Insurance

ICICI Prudential Life Insurance offers various life insurance products. The aim is to ensure the life of the individual. In case of their death during tenure, the nominee receives a death benefit

Investment

Some of the policies by ICICI Prudential Life Insurance let you invest in market-linked funds like ULIPs. Depending on the market performance, you may accumulate a large amount over time

Guaranteed Returns

Several policies by ICICI Prudential Life Insurance provide guaranteed income either upon maturity, during the policy, or after the death of the life assured

Additional Covers

Additional covers, like critical illness, are also provided with the policy

Tax Benefits

Life insurance premiums paid are eligible for tax deductions under Section 80C and 10(10D) of the Income Tax Act of 1961.

Exclusions in ICICI Prudential Life Insurance

Along with the coverages, you must also be aware of the exclusions. Usually, each policy has a different set of inclusions and exclusions. These are:

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Pre-existing illnesses may also lead to unfortunate incidents. In such a case, the claims raised during the PED waiting period may not be approved

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Any new disease diagnosed within a month of the policy purchase shall not be covered under the same policy.

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Death due to suicide is also not covered under the policy 

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Negligence of health or existing diseases can also lead to claim rejection. 

Health insurance plans offered by Aditya Birla

Aditya Birla offers different types of health insurance policies. The most popular plan, also available at Paybima, is as follows –

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Activ Assure Diamond

The salient features of the plan are as follows –

 

Sum insured reload: You might use up the sum insured if you suffer a claim in the policy year. In the case of a second or any other subsequent claim, if the sum insured is not available, the plan offers the reload benefit. Under this benefit, the sum insured is refilled up to 150% so that the claim can be met.

Hospital daily cash benefit: If you are hospitalized for 24 hours or more, besides covering the hospitalization expenses, the plan also pays a daily allowance. The allowance depends on the sum insured that you choose and is paid for up to 5 days.

Vaccination cover: You get covered for the costs of vaccinations, up to Rs.10,000 if you choose a sum insured of Rs.1 crore and above.

Second opinion: The plan covers 15 critical illnesses. If you are diagnosed with any of the covered illnesses, you can avail of a free online second opinion from the company’s panel of specialists.

Air ambulance cover: If you suffer a medical emergency and need an air ambulance for transportation, the plan would cover the cost of hiring the same.

Health Returns: The plan offers the unique feature of Health Returns wherein, if you practice healthy living and stay fit, you earn Health Return points. You can accumulate these points and use them to claim a premium discount on renewal.

International coverage: In a medical emergency, Activ Assure Diamond allows international coverage too which also includes coverage for air ambulance services.

Range of optional coverage benefits: Activ Assure Diamond offers different types of optional coverage benefits. These benefits allow you to customize your policy as per your needs and avail of enhanced coverage.

Eligibility conditions

Particulars

Details

Age of Proposer

18 years or more

Entry Age - Minimum

Specific to different policies

Maximum entry age

Specific to different policies

Sum Assured

₹50,000 to ₹10 crores and more

Policy Term

A few years to whole life, depending on the policy chosen

Initial waiting periods

30 days

How to Buy ICICI Prudential Life Insurance?

You can quickly purchase policies from ICICI Prudential Life Insurance available online. For this, you have to visit the official website of ICICI Prudential Life Insurance and apply for the life insurance. 

On the other hand, you may purchase your desired plan at Paybima. Here is the process for the same:
 

1

Visit the homepage of Paybima and click on Health Insurance on the home screen

2

Fill in the details as asked and submit the form along with the required documents

3

In case of need, our team is here to assist you

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Paybima can be contacted at 1800 267 67 67 from 10 AM to 7 PM

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Upon verification, you will be updated about the policy status. 

The Process of Renewing ICICI Prudential Life Insurance:

What is the Process for Filing a Claim for Digit Insurance?

The purpose of a life insurance policy is to provide financial support and claims in times of need. In case of the demise or the life assured, you can raise a claim to get the guaranteed death benefit. Here is how it has to be done:

1
Inform the Insurance Company

The first step is to inform the insurance company as soon as possible. It gives the insurance company the buffer time to arrange for claim settlement. 

2
Fill the Claim Form

You may either raise a claim online or contact a nearby branch of your insurance company to raise a claim. Connect with your insurer and raise a claim on behalf of the life assured individual.

3
Documents Submission

Along with the claim, make sure to attach required documents and proof of death for a hassle-free claim process. Certain documents may be collected by the hospital, such as a death certificate. 

Upon submission of the claim form and documents, the insurance company will verify and approve the claim as soon as possible. The death benefit amount will be credited to the registered bank account. 

Review of ICICI Prudential Life Insurance

ICICI Prudential Life Insurance prioritises its customers. Both products and the claim process are easy, quick, and transparent to ensure customer satisfaction. Some other highlights are:

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ICICI Prudential Life Insurance has a range of products to offer, which makes it easier for different individual to choose the most suitable plan as per their needs and financial goals

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The focus on customer service through quick assistance and customer support services makes it a preferred choice among people

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The company has a high claim settlement ratio, which is proof of its dedication to quality services and customer care

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ICICI Prudential Life Insurance has also won various awards and accolades in the past years, which adds an extra feather to its crown!

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